What's the most watched YouTube video of all time?

You'll be surprised. Or maybe you won't. Baby Shark. 15 billion and counting.

Oh no, I got that right. That's billions. With a "b". Which BEGS the question...what does Pinkfong have that we don't have?

1. They know their audience.

2. They know that parents LOVE a movement. (Show me a dance, tell me how to do that dance, and make my kids obsessed about that dance.)

3. They know their limit. 2 minutes and we're out.

But guess what? Chances are, even if you don't have kids, you know about Baby Shark.

So what can we glean from this weird example?

Be brief. Be fun. Be open to some weird ideas. Most of them won't stick. But we all have that one Baby Shark in us that we think is too crazy to try. Try it anyway. 15 billion YouTubers might be waiting!